MY STORY
Where the sunset meets the ocean.
CIRENE is a reflection of my love for beauty, femininity and the sense of calm I’ve always found by the sea.
THE NAME
Created by the sea.
“My name, Chelsea, means by the sea.”
The ocean has always been a place that makes me feel calm, grounded, refreshed and more like myself. No matter what is happening in life, being near the water brings a sense of softness, clarity and comfort.
When it was time to rebrand CB Brow Studio, I wanted an identity that held that feeling – not just visually, but emotionally. CIRENE was inspired by the sea, feminine energy, quiet luxury and the idea that beauty can feel personal, calming and subtly transformative.
“Browtique” keeps a gentle link to the original CB name while speaking to the intimate, considered experience I’ve always wanted to create.
CIRENE became more than a rebrand. It became a promise: that every client can feel seen, heard, cared for and beautifully themselves.
WHAT GUIDES ME
Care you can feel.
Personal
Your features and comfort guide every decision.
Calm
A welcoming space with time to slow down.
Refined
Intentional artistry, never one-shape-fits-all.
Inclusive
A studio where everyone is welcome to feel like themselves.
MY PURPOSE
Beauty that brings you back to yourself.
My purpose is to create a space where beauty feels personal, calming and empowering – helping people reconnect with confidence and feel more like themselves.